LEGO enthusiasts, get ready for an exciting development this year! The beloved LEGO Life magazine is undergoing a major transformation, and come November 2024, it will relaunch as simply LEGO Magazine. This rebranding is more than just a name change—it’s a fresh new chapter for LEGO’s in-house publication, with a renewed focus on fun, creativity, and the iconic LEGO experience for kids.
The Exciting Return of LEGO Life as LEGO Magazine
Why the Change? The LEGO Group’s Vision for the New LEGO Magazine
The LEGO Group has always been committed to delivering engaging and fun content for its young audience, and this relaunch is no exception. According to the company, the decision to rebrand the magazine was driven by feedback from kids and parents worldwide. They wanted a title that reflects the magazine’s purpose—being all about LEGO fun for kids.
“We listened to kids and parents worldwide, and they all agreed: LEGO Magazine is the perfect new name! We hope you’ll love it too,” the LEGO Group shared in an FAQ. This change not only aligns with the brand’s mission but also reaffirms its dedication to keeping kids at the heart of everything they do.
What to Expect: Free Subscription and Exclusive Content from the LEGO Magazine
One of the best parts about the new LEGO Magazine is that it will continue to be entirely free for children aged five to nine years old. Signing up is easy—just head over to LEGO.com, enter your child’s details, and you’ll start receiving the magazine at your doorstep. The first issue of this newly branded magazine is set to arrive in November 2024, and it promises to be packed with all the elements that have made LEGO Life a favorite.
A Familiar Face Returns: Max Leads the Way
Fans of LEGO print media will be thrilled to see a familiar face making a big comeback in the launch issue of LEGO Magazine. Max, the charming mascot who has graced the covers of various LEGO publications over the years—including LEGO Club, Brickmaster, and LEGO Club Jr.—will be front and center once again.
Max made his debut in LEGO’s print media in 2008 and quickly became a beloved figure among young LEGO fans. Physical minifigures of Max were even available at LEGO Stores in February 2010, and they remain a sought-after item on BrickLink, where collectors can pick one up for a surprisingly reasonable price. Max’s return in LEGO Magazine is sure to be a nostalgic moment for longtime fans and a delightful introduction for new readers.
How to Subscribe: Secure Your Free Issues Today
If you’re ready to jump on board with the new LEGO Magazine, subscribing is a breeze. Simply visit LEGO.com, sign up with your child’s details, and you’re all set. Subscribers will receive four issues per year, each one filled with a mix of comics, builds, activities, and more—all designed to inspire creativity and fun in young LEGO fans.
The magazine will be available in multiple countries, including the UK, US, Canada, Ireland, Germany, France, Belgium, the Netherlands, Switzerland, Austria, Italy, South Korea, Mexico, Australia, and New Zealand. So, wherever you are, your child can join the fun and become part of the LEGO Magazine community.
For the rest of the world, the new LEGO Magazine will also be available in digital formats so you can easily download them wherever you are.
The relaunch of LEGO Magazine marks a new era for LEGO’s print media, one that promises to bring even more joy and inspiration to kids around the world. With Max leading the charge and a fresh, engaging format, this magazine is set to become a must-read for young LEGO enthusiasts everywhere.
Don’t miss out on the fun and be sure to subscribe today. And while waiting for its relaunch, you can still download the previous copies of the LEGO Life Magazine over at LEGO.com. Happy reading!
